5 Important Video Script Keys For Video Marketing

October 2, 2013 5:24 pm Published by Category: ,

5 Important Video Script Keys For Video Marketing

5 Important Video Script Keys For Video Marketing

1. Study and understand your audience

The first of the 5 Most Important Video Script Keys for video marketing is, take some time to learn about who will be watching your videos. Identify what are they looking for, and how your products would change their lives. Is there a specific problem that your product solve?  Learn how they are struggling and identify their main needs. Then make a list of how you can help them.

2. What is it that you are going to offer?

The second of the 5 most important video script keys for video marketing is, to select what you are going to offer and what you want your audience to do. Then think about a script that will show them how your product will change their circumstances for better. Is  it a new product, a new web training or a webinar that your want to promote?

Make sure that your entire video script will be focused on it that you want to share. This is also help you identify the right calls to actions, latter on.

3. Create Empathy

The third of the 5 Most Important Video Script Keys for video marketing is to create a story that present a problem or a situation that needs to be changed, and teach your audience how to improve that circumstance. Explain in easy steps how they can fix it. Explain how you solved an specific problem how how your product will be beneficial to their lives.

Use examples of troubled situations, that happened to you and real life people, tell a story that will serve as a empathy point, where your clients can identify themselves.

4. Explain how your product will change their lives

The fourth of the 5 Most Important Video Script Keys for video marketing is: Create an envision. Explain what will be like, when they have an specific situation changed for better.

The main focus here is not to persuade, but in fact show that they can achieve their dreams and/or change their circumstances for better. Just make sure your product/service, truly works.

5. Learn how to add a call to action and tell them what they need to do

Another Important Video Script Keys For Video Marketing, is to use subtle call to actions all around your video script, and use a direct straightforward call to action at the end of your videos. Also make sure that your entire script is designed to trigger some sort of action from your audience. The best way to do it, is by adding quick reminders or giving them subtle directions. Get back to item one of this list and once again, to help you in this task.

 

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